About us
A healthier take on baking.
Our mission
To bring joy and connectivity shared through simple, nutritious and creative baking experiences - right at home.
Our story
Two sisters, one kitchen, and a chilly winter morning in New Hampshire — it was here that 12shares was born. Inspired to share the joy we found huddled around a flour -filled counter baking with family and friends, we sought to develop a recipe for healthy bagels in the comfort of home.
We are excited to share our weekend (or any time) ritual with you!
The history of “Twelve Shares”
Our namesake, “Twelve Shares” is the woodland area where 12shares was founded. The original settlers of Hampton, New Hampshire received this land in 12 parcels, or shares, in a grant from the King of England.
This rich history connects us to our the land and community where we aim to go back to our roots, before food industrialization. By sourcing local, nutrient-packed, organic ingredients, we support the well-being of our community and land — today and for generations to come.
Twelve Shares is our inspiration for sharing tradition and pioneering new, better ways to bake.
About us!
Meaghan and Marisa are two sisters with a shared passion for creating healthy and delicious recipes with fresh perspectives.
Marisa, a resilient breast cancer survivor, and Meaghan, a powerhouse mom to two sets of twins, embody the spirit of persistence. They innovate to bring new ideas to life and break the mold in baking.
Meaghan has an extensive background in quality and regulatory processes and brings a meticulous approach to developing 12shares products. She is quick to learn and loves to look for ways to simplify and improve, to ensure the highest quality products. Meaghan has an unwavering drive to experiment and share nutritious and fun baking experiences.
Marisa is the creative visionary behind 12shares. With a background in research and development and a passion for art, branding, and food she is dedicated to making the customer experience fun and engaging. She has significant experience developing products from ideation to commercialization within the life sciences industry. Marisa is driven by a commitment to bring healthy and nutrient-dense ingredients to her customers, ensuring every 12shares product supports their well-being.
Both New England outdoor enthusiasts, they are deeply inspired by nature and are committed to giving back to their local community.
We acknowledge and respect the history of bagels, originating from underrepresented Jewish communities in Poland. We aim to continue to appreciate the traditional bagel while we innovate with new recipes and techniques.